We’re delighted to share that Cinco Días has published a feature on the new investment wave in the Costa Brava, quoting Jordi Mercader, our Managing Partner at BARNES Costa Brava, as a sector reference. It spotlights a trend we see weekly on the ground: European and U.S. families and investors converting masías and character properties in the Baix Empordà and inland Girona into boutique hotels and human-scale hospitality projects.
Why now?
Long a “well-kept secret,” the Costa Brava offers nature, culture, gastronomy and the sea without over-tourism. With experiential travel and the slow movement rising, demand shifts to identity-rich assets: masías, village houses with patios, historic manors. For international buyers, value goes beyond square meters: story, landscape and authenticity matter. For investors, the equation is boutique positioning (limited keys, crafted architecture, wellness, wine & food, local immersion).
From iconic home to performing hotel
Turning a luxury masía into a profitable boutique hotel requires rigor. We support:
Where demand clusters
Who’s buying — and how
The international cohort (Europe + growing U.S.) follows two paths:
That Cinco Días turned to Jordi Mercader validates what we witness: the Costa Brava is redefining luxury through lived heritage and human-scale hospitality. If you’re considering acquiring a luxury masía in Catalonia for private use or to develop a boutique hotel, let’s talk: curated stock, micro-local insight and international reach to move from blueprint to guest experience.
BARNES Costa Brava, your trusted partner for luxury real estate in Barcelona, Baix Empordà and the Costa Brava.
Add your comment