La Vanguardia has published a feature on Catalonia’s luxury market — Barcelona and its catchment — using BARNES data. It explains why part of the segment operates off the mainstream portals for privacy, and how the Maresme is seeing a growing share of €1M+ deals.
Buyer profiles range from Catalan HNW families seeking discretion near Barcelona to expats and international entrepreneurs. Land scarcity in the city, the Maresme’s better €/sqm, sea views and international schools are accelerating family relocations.
The piece contrasts ultra-exclusive homes (emotion-led, longer timelines) with vertical/hotel investments (more dynamic). Technical and legal due diligence is highlighted as crucial for €5–10M tickets.
Powered by BARNES data, La Vanguardia underscores the Maresme’s qualitative leap: more €1M+ transactions, diversified international demand and a compelling price gap vs. Barcelona’s prime, cementing the area as a strategic Mediterranean luxury alternative.
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