We’re proud to share Jordi Mercader’s op-ed in EjePrime, reflecting what we see in live deals: if the French Riviera is Europe’s catwalk, the Costa Brava is its private club — fewer cameras, more coastline to yourself and, crucially, three to four times more luxury home for the same money.
Value per euro: the lifestyle multiplier
In the Côte d’Azur, prime apartments trade around €11,000–€20,000/sqm, and villas at €14,000–€33,000/sqm depending on address and sea access. In Monaco, €1m buys roughly 19 sqm.
On the Costa Brava, solid true seafront sits €4,500–€7,000/sqm, and many high-demand enclaves run €3,000–€4,000/sqm. Beyond accounting, this means more usable lifestyle: direct sea views, quiet coves, low-density beaches, legal moorings, or wine-estate masías at a far lower carrying cost.
Policy signals that steer sophisticated capital
Price alone doesn’t drive UHNWI decisions, but tax policy does steer. In France, second-home surcharges (up to +60% in many municipalities) raise the annual cost of a Riviera pied-à-terre. Spain — despite headlines over the Golden Visa ending — sends a more nuanced signal to Schengen-based Europeans: what matters is what your money buys in lifestyle. On that metric, the Costa Brava is gaining.
Evident market trend
In H1 2025, luxury transactions along Girona’s coast rose ~20%. Price growth that began in 2024 continues — still below Riviera levels, but on a clear upward path. Swiss and French clients keep repeating the same phrase: “value with character.”
Beyond bricks: connectivity, culture, yachting
Girona–Costa Brava airport has been adding routes; from many coastal spots, Barcelona is <90 minutes away. Add Michelin dining, a vibrant cultural scene and residential marinas with kilometres of canals and thousands of private berths. Walking from garden to deck in a few steps is a meaningful edge.
What Swiss & French buyers want in 2025
Our job is helping clients buy well: micro-location, liquid product, 7–10 year exit.
How we guide clients
At BARNES Costa Brava we blend global reach with local insight:
If you’re weighing French Riviera vs. Costa Brava — seafront villas, vineyard masías, mooring properties — let’s talk. We’ll bring on/off-market stock, true comps and a value-creation roadmap.
BARNES Costa Brava, your trusted partner for luxury real estate in Barcelona, Baix Empordà and the Costa Brava.
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